The Sherwin-Williams logo might be the worst logo ever. Not because it’s ugly or accidently looks like something it isn’t. No it’s horrible because I suspect it looks exactly like they meant it to look. Here, this is the original logo:
Yeah. They sell paint. And they want to cover the Earth. You know, with paint. By selling, I suppose, a lot of paint. See, they’re gonna be the best paint sellers of all… doesn’t that look like blood to you?
I mean it is horrible. That isn’t “we’re gonna sell all the paint” that’s more “buy our paint or the streets will run red with your blood as we correct your purchasing mistakes, fool.”
And so I was inspired to make them a few new slogans:
There are, of course, a few million more that could be used. I mean, keee-rist, guys, who not only thought this was a good logo but then kept using it all this time. They’ve never changed it. This is just their corporate image.
It’s a warning. It really is.