The Top Ten Cars, Top Ten Blogging Tips, Top Ten Celebs Who Lick Otters. This is the state of websites these days. This. This reductive, mindless bullshit passing itself off as content is what we’ve come to. People don’t want to read thoughts, opinions or concepts these days.
No, as far as the eye can see, we’re proving that what we seem to want most is a shiny picture, stolen from somewhere, along with maybe 60 words that sum up and say “Remember this thing, here is validation – we remember it too!”
The Top Ten list entry is the laziest thing (next to say, the Top Five) you can write. Need to create a post? Find some theme that you can hang ten tiny lights on and run like the wind, Thumper.
Top Ten lists are the Reality TV of the internet. Each time you hit post on one, you’re basically going “Yes, I do think Jersey Shore is the pinnacle of culture.” You are part of the problem. Yup. You.
And we’ve all done it, sometimes. Sometimes you eat Funyuns. Sometimes you make a Top Ten list. You don’t feel good about it, and you wash your hands afterwards, but it can happen. But when you do it a lot, say more than once every quarter, you have a problem.
Seriously, if you can’t find real content to produce then shut the fuck up and sit the fuck down. Sorry, but if your site has nothing but lazy slideshows and Top Ten lists I will stop going to it, and so will a lot of people.
Dear Cracked – yes you are our collective exception.
But if you aren’t Cracked? Stop. And yes, Buzzfeed, you bottom feeder of finding the cheapest way to monetize other people’s creativity via endless lists and pasting twitter feeds I am looking directly at you.
Create actual content or go home. We have, at our fingertips, the greatest, fastest and most robust form of human creation ever invented. Can’t we, just maybe, use it for something other than cheap page view grabs and lazy fucking Top Ten lists?